“If I allow people to be just okay, or to be mediocre – then what I am saying is I want a company that is just okay. Anyone who knows me will tell you that is not what I am about.” -Bradley J Sugars, Founder, ActionCOACH
As an entrepreneur with a proven track record of building, scaling, and successfully exiting multi-million-dollar enterprises, I bring real-world experience to every coaching engagement. Throughout my career, I've navigated diverse industries—from construction and agriculture to retail, direct sales, and tourism—giving me deep insight into the challenges business owners face across different sectors.
My approach is built on experience, not theory. I've been in your shoes—managing employees, making tough decisions under pressure, and understanding the daily realities of running a business. This hands-on perspective, combined with continuous learning through coaching programs and seminars, allows me to guide you with strategies that actually work in the real world.
What sets my coaching apart is my ability to think strategically beyond conventional solutions. I specialize in identifying and maximizing the unique, niche opportunities within each business—those exclusive advantages that can become your competitive edge in the marketplace.
Clear goal setting, accountability systems, and the discipline of testing and measuring results, have been the foundation of my success across multiple ventures and continue to drive results for my clients today.
Through ActionCoach's global network, I connect you not just with my experience, but with insights from thousands of business coaches worldwide, ensuring you have access to the best strategies and solutions for your specific challenges.
Based in Lethbridge with my wife and four daughters, I understand that business success means nothing without life balance. When I'm not coaching clients toward their highest potential, you'll find me outdoors or cheering on my daughters at their national judo competitions.
Ready to unlock your business's full potential? Let's talk.
3875 9th Ave. N., Lethbridge AB
403-382-0080
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